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BE PRESENT ON SOCIAL MEDIA  


Module : WFB SOCIAL NETWORKS

 



WHY A COMPANY MUST BE PRESENT ON SOCIAL MEDIA ?


Social media (Instagram, YouTube, and TikTok) are a key tool for increasing a company's visibility and brand awareness. 

They allow for the creation of an engaged community, direct interaction with customers, and the strengthening of their loyalty. 

These platforms facilitate product promotion, reputation management, and market analysis through user data. 

Finally, they help enhance the employer brand and recruit effectively. Being present on social media is now essential to remain competitive and grow the business. 



HOW TO USE SOCIAL NETWORKS TO MAKE THEM AN ESSENTIAL LEVER FOR COMMUNICATION AND DEVELOPMENT ?


Module : WFB SOCIAL NETWORKS

A module to be visible and influential on social networks

Objectives

  • Building an engaged audience on the 3 largest networks in the world.
  •  Learn to convert your audience into real revenue (products, services, affiliate...)
  •  Become an influential and essential personal brand in your field
  • Knowing how to launch a campaign on social media


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Development of a strategy combining multiple social platforms for your brand


Instagram — Create a brand that attracts

  •  How to create a strong and instantly recognizable visual identity
  •  The Instagram algorithm explained simply: how it chooses who goes viral
  • The 3C content strategy: Growth, Credibility, Conversion
  • How to turn your profile into an automatic lead machine

YouTube — The ultimate credibility lever

  • How to find BANGER topics that generate thousands of views without ads
  •  The exact script to captivate an audience within the first 10 seconds
  • The secrets of retention and watch time (the true engine of YouTube success)
  • How to place effective calls to action to sell without being pushy  

TikTok — The weapon of massive growth

  •  How to understand and leverage the virality rate of your videos
  • The “Hook - Story - Offer” method for creating videos that explode every time
  • LThe most effective formats (and those to avoid) ​
  • How to direct TikTok traffic to your product, website, or offer 

Choisir la stratégie adaptée à votre projet

  • Define your main objective: visibility, brand image, education, customer loyalty...
  • Define your target audience: youth, all ages, targeted audience
  • Define your type of content: short, dynamic, trendy, aesthetic, long, detailed

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