Video clipping offers a multitude of advantages for businesses looking to optimize their online presence, improve their engagement with their audience, and increase their conversions. By using this technique strategically and creatively, companies can maximize their impact on social media and achieve their marketing goals..
But what exactly does this new marketing strategy called "Clipping" consist of?
Video clipping involves creating short content that is extracted from long videos (such as podcasts, streams, interviews, webinars, or YouTube videos) to repost on platforms like TikTok, Instagram Reels, YouTube Shorts, etc.
This type of marketing strategy is widely used by creators, agencies, and also by companies that want to boost their visibility and content marketing at a lower cost..
Boost your visibility and content marketing
Social media platforms often favor short video formats, such as Instagram Reels, TikToks, and YouTube shorts, due to their high engagement rates.
Moreover, short video clips are ideal for these platforms where user attention is limited. The clips quickly grab attention and are more likely to be watched in full than longer videos..
Another significant advantage is that video clips are easier to share across different platforms, as they are less data-intensive and quicker to download. They can also encourage comments, shares, and mentions, thereby increasing brand visibility and interaction with the community.
Finally, video clips can be created to target specific segments of the audience based on their interests, needs, and preferences. They primarily reach a young audience..
Whatever the target audience of your marketing strategy, video clips are mainly used as bait to encourage users to click on a link to your company's website, a landing page, or a special offer, thus boosting your sales!!
A cost-effective marketing strategy
Video clipping generates a high return on investment due to its low production cost and high engagement potential.
Indeed, video clipping allows for the creation of quality content from existing materials, thereby reducing production costs..
Your only costs are those you choose to incur during a "campaign" called "Content Rewards".
During this campaign :
- You define the content to use: from existing clips or from a video bank such as your webinars, interviews, conferences, or among your promotional videos.
- You set the rate per 1,000 views: usually between $1 and $5. Good content can justify a lower rate, but you need to remain competitive to encourage the clippers to choose your campaign..
- VYou set a total budget and a cap per contribution: this prevents unexpected overruns. For example, a rate of $3/1000 views with a cap of $500 per video.
- You choose target platforms: TikTok, Instagram, and YouTube (depending on the content and the intended audience).
- Finally, you approve the published videos: this allows you to maintain control over the message and the quality of the broadcast. If the video clip doesn't suit you, you don't pay: it's that simple!!
In summary, it's you who set your budget and your conditions regarding the rate and the nature of the clips!!
Some campaigns can thus generate hundreds of thousands of views for just a few dozen dollars invested. This obviously depends on the quality of the content, the relevance of the pages sharing it, and the ability to target the right audience.
Whop For Beginners (WFB) can help you launch your campaign and connect you with clippers ready to promote your brand or products